WEBSITES FOR SMALL BUSINESSES
Your business deserves more than just a social media profile.
Simple, professional websites for coaches and small service businesses that want to look credible, explain what they do clearly and make it easier for customers to get in touch.
THE GAP
Your business has grown.
Has your online presence kept up?
Instagram, Facebook, WhatsApp, TrainingPeaks and Linktree can all play an important role in your business.
But when someone searches for you, there should be somewhere that properly explains who you are, what you offer and why they should choose you.
Your website should make four things obvious:
✓ Who you help
✓ What you offer
✓ Why someone should trust you
✓ How they take the next step
WHAT WE DO
Websites built around your business.
We take care of the complicated bit and build you a clean, professional online home designed around what your customers actually need to know.
Professional Design
Clean, modern websites designed around your business, brand and customers — not a generic template with your logo dropped onto it.
Built Around Enquiries
Clear pages, clear messaging and clear calls to action so visitors understand what you offer and know what to do next.
Managed For You
Don’t want to spend your evenings editing a website? We can continue looking after it after launch.
WHAT’S INCLUDED
Everything you need to get your business properly online.
We’ll agree the structure around your business rather than forcing you into a generic template. Every build includes the essentials needed for a professional credible and easy to use website.
✓ Website design & build
A professional Squarespace website designed around your business, brand and customers.
✓ Mobile optimisation
Built and checked to work properly across desktop, tablet and mobile.
✓ Clear page structure
We organise the content around what your customers need to understand and what you want them to do next.
✓ Copy refinement
Already have your services and business information? We’ll help shape it into clear, effective website copy.
✓ Contact & enquiry journey
Forms, email, WhatsApp or other appropriate calls to action so customers can easily take the next step.
✓ Social integration
Connect your existing social channels and other relevant platforms into the website.
✓ Basic on-page SEO
Page titles, descriptions and sensible page structure to give the website a solid search foundation.
✓ Domain connection
We’ll help connect your existing domain or get your new one pointing to the finished website.
✓ Analytics setup
Basic website analytics so you can start understanding how people use the site.
✓ Launch testing & support
Final checks, one structured revision round and 30 days of post-launch support.
Need something more complex?
E-commerce, custom applications advanced integrations, professional photography and extensive copywriting can be discussed and quoted separately
OUR WORK.
Built to do more then just look good.
A good website should make it easier for people to understand your business, trust what you offer and take the next step.
Case Study
CLOSE THE GAP PERFORMANCE
Cycle Coaching
Close the Gap Performance needed more than somewhere to list coaching packages.
The website was built around a clear customer journey - helping visitors understand the coaching, build confidence in the service and make it easy to start a conversation
DISCOVER → UNDERSTAND → TRUST → ENQUIRE
Built in Squarespace with responsive design, clear service positioning and a structured enquiry journey.
WHY CLOSE THE GAP WEB
Built by a small business, for small businesses.
Close The Gap Web started for the same reason many small businesses eventually need a website: we needed one ourselves.
After building the online presence behind Close The Gap Performance, we saw an opportunity to help other owner-operated businesses do the same — without agency complexity or agency-sized budgets.
We focus on straightforward websites that look professional, communicate clearly and support the way your business actually works.
FOUNDING CLIENT OFFER
Launch your website for £499.
Founding-client rate for our first five external projects.
£499
Founding-client website build
First five external projects only.
✓ Website design & build
✓ Mobile optimisation
✓ Copy refinement
✓ Enquiry journey
✓ Basic SEO setup
✓ Social integration
✓ Domain connection
✓ Launch support
✓ 30 days post-launch support
£249 deposit
to begin
£250 final payment
before launch
Why the founding-client rate?
We’re building the initial Close The Gap Web portfolio. In return for the reduced rate, we ask for permission to feature the finished website in our portfolio and, if you’re happy with the work, an honest testimonial.
CLOSE THE GAP CARE
Want us to look after it too?
Your website doesn’t need to become another job on your list. After launch, we can continue looking after the day-to-day maintenance and small updates for you.
Ongoing website support
Keep your website current without having to learn Squarespace or spend your evenings fixing things yourself.
£59/month
Optional monthly website care
What’s included
✓ Website checks & maintenance
✓ Minor text and image updates
✓ Basic performance checks
✓ Ongoing support
✓ Help when something needs changing
Completely optional. Your website is yours whether you use Close The Gap Care or manage it yourself.
HOW IT WORKS
From first conversation to live website.
01 — Start a Conversation
Tell us about your business, what you offer and what you need the website to do.
02 — Plan the Structure
We agree the pages, content, customer journey and overall direction before building anything.
03 — Build & Refine
We create the website, refine the wording and make sure it works properly across devices.
04 — Review
You get one structured revision round to make final changes before launch.
05 — Launch
We connect the domain, run final checks and get the website live.
Typical straightforward builds aim to move from first conversation to launch in around 2–4 weeks, depending on content and feedback.
FAQ
A few things you might want to know.
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Our founding-client website build is £499 for the first five external Close The Gap Web projects. More complex websites or additional functionality may be quoted separately.
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We’ll need the core information about your business, services, branding and any images you want to use. We’ll help you organise it and refine the wording for the website.
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Straightforward builds typically aim to move from first conversation to launch in around 2–4 weeks. The biggest variable is usually how quickly content and feedback are supplied.
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Yes. The website is built for your business. Once completed and paid for, it is yours to manage yourself or continue with Close The Gap Care.
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No. Close The Gap Care is completely optional. You can manage your own website after launch if you prefer.
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Small text changes, image swaps and straightforward content updates. New pages, redesigns, new functionality or substantial content work would be quoted separately.
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The website build price covers our design and build service. Your domain and Squarespace subscription remain your business costs, and we’ll help you connect and configure them.
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Yes. The structure should follow what your business actually needs. The founding offer is aimed at straightforward small-business websites; larger projects can be discussed separately.
READY TO GET STARTED?
Ready to close the gap in your online presence?
Tell us a little about your business and what you need. No hard sell — just a conversation to see whether Close The Gap Web is the right fit.
By submitting an enquiry, you acknowledge our Privacy Policy. Any website project you subsequently instruct will be subject to our Terms & Conditions.
We’ll get back to you as soon as we can.